Radical Supplement are a vibrant new fitness brand specialising in protein powders, health supplements, and other fitness products, aiming to carve out a distinctive space in a highly competitive market with their new identity.
2024 • Brand Identity, Social Media, Packaging
Facing a crowded marketplace teeming with competitors, Radical Supplement sought to distinguish itself not just with superior products but with a brand identity that would resonate on merchandise and promotional materials. Our solution was to create a dynamic 'R' symbol, inspired by a running track and the concept of connectivity.
We created a bespoke logomark and paired it with a sophisticated colour palette of black and white, accented with gold highlights to add a premium feel. This design scheme was crafted to be versatile across Radical's diverse flavour offerings and product profiles, ensuring brand consistency while allowing flexibility.
From the initial concept to the final rollout of packaging, SuzeeStudio handled every aspect of Radical Supplement's branding, creating a visually striking and coherent identity that stands out in the fitness industry.
What we did
Creative Direction
Strategy & Positioning
Logo Design
Brand Identity
Packaging
Social Media Assets
Merchandise
Creative Direction
Strategy & Positioning
Logo Design
Brand Identity
Packaging
Social Media Assets
Merchandise
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suzeestudio@outlook.com
+44 (0) 7476022204
+44 (0) 7476022204