Creating a dynamic event identity for a conceptual incentive trip, inspired by South Africa’s rich cultural heritage.
2020 • Event Branding
A conceptual event identity drawing inspiration from South Africa’s rich cultural heritage, we incorporated elements from traditional jewelry, patterns, and local artwork to develop a vibrant and engaging visual theme.
The logo was designed in two variations: a day version and a night version. This dual design facilitated smooth transitions between daytime activities and evening festivities, with each version tailored to suit the specific mood and setting of the events. The day logo utilized brighter, lighter tones to mirror the vibrancy of Cape Town's daylight, while the night logo featured deeper, richer hues, echoing the city's dynamic nightlife.
What we did
Creative Direction
Strategy & Positioning
Logo Design
Brand Identity
Social Media Assets
Printed Collateral
Creative Direction
Strategy & Positioning
Logo Design
Brand Identity
Social Media Assets
Printed Collateral
suzeestudio@outlook.com
+44 (0) 7476022204
+44 (0) 7476022204